The Big Pink

"Give It Up" MP3
from the album Future This
2012
iTunes

BY MAX SIMON | Jonk Music

Robbie Furze and Milo Cordell combine their multi-instrumental talent to make up a very animated electro-rock duo from London. Thus far, The Big Pink has generated two albums, A Brief History of Love and Future This. Now I'm sure you've heard "Dominos," the 10th ranked track on our Best of 2009 list, which also won the Best Track at the NME Awards. It's great. But aside from the fame of the first album, Future This brings to us a different style. Hip-hop. And this hip-hop influence does all that it could to an experimental rock band – complementing the natural sounds with heavier synthesizers and therefore building on top of its intensity. In my opinion, it works out well for The Big Pink and gives them a solid direction for their future albums.

Yes, it seems that sexual innuendos fly left and right in The Big Pink's "Give It Up." Conversely, there is a surplus of untainted music in there as well. In terms of child development, the sound evolves from a supernatural fetus to a big-beat baby to an electro-infused, full-blown, pubescent teenager. So while the song begins to grow armpit hair and experiment with its body, confusion is at its peak – making for a bewildering listener experience. Don't worry; even if your mind is not as imaginative and bizarre as mine, I'm sure you will enjoy the song.