When something is so bad, why does it taste so good? Bel Heir’s four-man Philadelphia outfit identifies the paradox of such a question in this catchy pop anthem. When you hear it, you’re immediately taken to a Miami-style club packed full of people losing themselves to a larger consciousness — and you want to join them. With stripped-down verses and swelling, room-filling choruses, the song combines crescendos and Gen-Y themes that echo with the better alt-pop songs on the radio.
While the song’s theme is a familiar one, what makes it stand out is superb production. Tight Timberlake-esque vocal lines reminiscent of ’90s boy bands float atop a tidal wave of guitars, synths, and strings that let you ride this song to its climax. When Bel Heir says they holed up in a studio waiting to release their music until production was perfected, you can hear it.
The band is uniquely releasing their catalogue, too. Instead of a traditional LP, they’ve been releasing two tracks on the first Tuesday of each month for a year — challenging both their ability to create as well as the album format itself.