Gambian artist Seinabo Sey showcases her African roots intertwined with Swedish pop melodies in her hit single, “Hard Time.” Her somber voice matches perfectly with the dark pop sound she produces with ghostly chanting voices, guitar riffs, and a gloomy beat as the backdrop. Seinabo has come to recent fame after artists such as Kygo have remixed her singles which then exploded over the web. Her individuality is clear in her look and matches the persona that she emanates in her music. “Hard Time” tells a story of personal struggle and is giving Seinabo’s name heavy buzz.